[學習筆記]關於Visual的那些事

由於工作需要，今天嘗試搜索了一下關於如何選擇和使用更engaging的圖片的知識。在大部份客戶仍覺得social media使用免費圖片或者print ad材料就夠了的今天，如何使用幾乎等於零的budget製造出好圖片，讓agency的童鞋們頭痛不已...總結了一下前輩們的心得，加入了自己的一点想法，希望以后有機會實踐一下：

1. Simple question, concise content

• Gimmicks: fill in the blank, caption the photo, vote
• The question should be interesting/open enough to give fans space to show off their creativity/wisdom
• Maybe only works for big brands

2. Instagram style

• Apply filter, no matter happy or moody, the photo should express an emotion
• The content should comes from life

3. Give fans a reason to say 'WOW'

• Show fans something innovative, something impossible, something they dreamed of but never seen 

4. Quote? Could try

• Make the background simple & beautiful
• Maybe we should not use anybody's face as background
• Select brief & touching quotes, resonance brings shares

5. Use user generated content & give credit to the creator

• Some concern: if the Page allow people to tag it, there might be spam posts; if the community manager search for UGC manually, it is really time-consuming

Some other ideas:

1. Feature 'fans of the week' 

2. Use image to play a game with fans

3. Talk about good old times

4. Tell a story that resonate with fans

5. Unveil behind-the-scene stories, make fans insiders

6. Keep the logo/product subtle, use color or certain subject which may be associated with the product

7. Create a 'trigger', e.g. Drinks -> thirsty -> skin might feel thirsty as well -> moisturizer

8. Make a visual 'wish list', allow fans to tag their friends

9. Let fans to choose the design of product packaging

References:

http://anitaloomba.com/6-creative-engaging-facebook-updates/

http://taggs.co/blog/2013/07/inner-beauty-engages-facebook-followers-in-the-beauty-industry-most-engaging-facebook-post-july-1/

http://www.mindjumpers.com/blog/2012/07/sharable-engaging-photos/